An SEO consultant is a professional who helps businesses improve their visibility and ranking in search engine results pages (SERPs) by optimising their website for search engines. The main role of an SEO consultant here at Freelancebirdie is to help businesses improve their website’s search engine rankings through a variety of techniques that we take very seriously.

Firstly, we begin by performing keyword research. This involves identifying the most profitable and relevant keywords for a business’s website and incorporating them into the website’s content and meta tags. We will include your targeted keywords on your product pages, in blogs and on your informational pages, too, in line with your business objectives.


The next step of our SEO audit is a technical optimisation. This involves optimising the website’s technical elements and resolving technical SEO issues, such as the meta tags, title tags, header tags, and XML sitemap, to ensure they are fully optimised for Google and other search engines. Our team includes web developers so that we can help you with all parts of your website management needs.

Then, our SEO copywriting team helps you create specialist content to appear in the Google search. Creating high-quality, relevant and informative content will help attract website visitors, add value, and convert your organic traffic into sales or leads. When our team creates content, it’s critical we work with your marketing and sales team and align your new content with your overall content strategy.


Then our SEO consultancy team gets to work link-building. This is the process of building backlinks to the website from other reputable websites in order to improve the website’s visibility and search engine ranking. It helps attract website traffic from other sources, but also improves your online visibility by increasing your authoritativeness and expertise.


While all this is happening, there’s still some work going on behind the scenes of your SEO campaign. Our SEO specialists and web development team are constantly performing analytics on your behalf. We work together to track your website’s performance in search engines and identifying areas for improvement. Plus, we track other ranking websites, analyzing the competition to identify areas where the client’s website is falling short and making recommendations to improve.

Finally, the best SEO consultant would never leave you in the dark. Freelancebirdie prides ourselves on providing regular reports to our clients on their website’s performance in search engines and the progress of our SEO consulting efforts.

An SEO consultant will typically work with a client to identify the client’s business goals and target audience and then develop an SEO strategy that is tailored to the specific needs of the client. This may include making recommendations for changes to the website’s design, content, and structure, as well as implementing tactics to improve the website’s visibility and search engine ranking.

A good SEO consultant will perform various tasks as part of the SEO campaign, such as; competitor research, SEO audit, on-page and off-page SEO. If you’re a SAB (Service Area Business) or a local business, targeting the regional towns and cities surrounding you is paramount. This is referred to as local SEO, and it’s a specific skill set in itself. Fortunately, you’ll find lots of thriving local businesses in our portfolio.

However, a great consultant will carry out throughout keyword search to ensure your page ranks for multiple variations of the same term. For example, “SEO consultants Kenya’ is a different variant of “SEO consulting Kenya” yet they both carry the same intent. Utilising keyword variation in your strategies can literally be the difference in generating 20 enquiries a month instead of 5. This attention to detail makes the SEO services at Freelancebirdie exceptional: we foster a comprehensive SEO strategy for each of our clients and go above and beyond the minimum.

The cost of an SEO consultant can vary widely depending on a number of factors, such as the size and complexity of the project, the location of the consultancy and whether the client’s business is local or not, and, of course, the consultant’s level of expertise.

Whereas a freelance SEO consultant might charge per hour or offer a flat fee, Freelancebirdie SEO consultants prefer to offer different pricing strategies based on your campaign. For example, if you run a pest management business and your objective is to rank on page one for “Pest Management Kenya” this campaign will be much cheaper than if you wanted to rank on the first page for “Betting company Kenya”. This is because the campaigns require vastly different SEO strategies: the second keyword is much harder as your competitors already have expensive SEO strategies in place who are competing for the same spot.

Ultimately, the cost of SEO consultancy services can vary widely, depending on the specific performance metrics agreed upon, your target objectives and the type of SEO agency you hire.

It’s important to note, too, that SEO is an ongoing process and it’s not a one-time task, so the costs can add up over time. It’s important to set clear expectations and goals and have regular check-ins and evaluations to see if your consultant is delivering on the agreed-upon objectives. This is delivered as standard at Freelancebirdie.

You may also want to ask yourself if you will receive a guarantee from your SEO agency. We’re so confident that we can help you achieve your objectives that if we don’t do it in 90 days we will work for you for free until we do. Don’t leave your Google search engine results to chance, and work with the best SEO consultants in Kenya today.

Get in touch with us now to find out exactly how we can help your company.

Hiring an SEO company, a freelance SEO consultant or hiring SEO consultancy services can be effective ways to improve your website’s search engine optimization. The main difference between the two is that an SEO company typically has a team of experts who perform specialised services, while an SEO consultant is an individual who works independently.

An SEO company may be a good choice if you have a large website with a lot of content or if you’re looking for a comprehensive SEO strategy. An SEO consultant may be a better choice if you have a smaller website, or if you’re looking for help with a specific aspect of SEO.


Ultimately, the choice between an SEO company and an SEO consultant will depend on your specific needs, budget and the scope of the campaign. Both types of SEO specialist will be able to help you grow your organic traffic, so which you decide comes down to preference. However, search engine marketing is much more than simply choosing your keywords. If you work with a freelance SEO consultant who is only experienced in keyword research you will have to source the other experts yourself, which can be time-consuming and costly.


Freelancebirdie offers the best of both worlds: Our experienced SEO consultancy is made up of consultants and highly specialised experts, such as copywriters, link-building strategists and functional web developers. This means you don’t have to worry about hiring an SEO freelancer for every task. Instead, you can rely on the outstanding SEO consulting services from the entire team at Freelancebirdie.

Search engine optimization (SEO) and content marketing are closely related and often work together as part of an overall digital marketing services.

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action. This makes use of organic search traffic, landing pages, Google ads and more.


SEO is the practice of optimizing your content management system and its content to improve its organic search ranking in SERPs for keyword rankings and phrases.


When executed together, a content strategy and an SEO strategy can complement each other and help to improve the visibility and reach of your website. By creating high-quality, relevant content that targets specific keywords, you can attract more traffic to your website, which can in turn help to improve your search engine rankings. By including keywords and phrases in your content to increase your keyword rankings, you can make it easier for search engines to understand the topic of your content and to rank it accordingly.


In summary, SEO is an integral part of a content marketing strategy because it helps to improve the visibility and reach of the content, making it more likely to be seen and engaged with by the target audience. Working with an experienced SEO expert team such as the one at Freelancebirdie will factor in your entire content strategy, plus any other digital marketing, landing pages, and SEO works to ensure a cohesive approach.